About us

CV: Antonia Clifford
(Written by Christian Cerisola)

Having started her PR career over 15 years ago in the North East, Antonia has the most formidable little black book of contacts from RDA’s, through business connections, to journalists.

To start from the beginning, having won a place at Sunderland University, Antonia worked her way through her English degree as part of the team at the repossessions department of Northern Rock.

On graduation, Antonia landed her first full time PR position at regional agency Gentle Persuasion. The edge repossessing houses had given her was useful here as she set to work on accounts including Enron’s Teesside Power Plant – a great start to cutting her teeth in crisis management!

Antonia was lured away by a position with Whitbread as PR/Events Manager for David Lloyd. As well as ensuring the club’s reputation was solid, Antonia’s social and organisational skills were put to the test as she held events from fashion shows and quiz nights through to murder mystery nights (which she wrote herself).

The lure of agency work was too much for her to bear though, and after a four year spell in another regional full service agency, Antonia darkened the doors of Northern Profile just a few days after Christian’s arrival in 2002. Here she specialised in business to business, community and consumer PR, further honing her crisis management and account director skills.

Alongside this illustrious career, Antonia has managed to fit in getting married to Phil in 2000, and having a beautiful daughter Sophie Isobel in 2004. Antonia seems to effortlessly fit in being a company director and Mum. Apart from occasionally cleaning client’s faces with baby wipes, there’s no sign of it being too much for her at all!